Just in time for the festive season, Burger King has released its very own men's body spray, Flame.
Not recommended for vegetarians, Flame is being promoted as "the scent of seduction with a hint of flame-broilled meat".
While the smell itself might not inspire confidence, the price will.
Flame is on sale for the credit crunch-busting sum of just $3.99 (£2.65), suggesting the Burger King promotions department has realised their contribution to the fragrance market might work best as a novelty stocking-filler.
Flame, a body spray for men, was launched this week online and in a selection of US stores.
By the way, rumor has it that Sarah will also be sending a bottle to Joe the Plumber as a token of her appreciation for his unconditional campaign contribution!!!!
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